Scaling content marketing for global audiences

Some will argue that Content Marketing is the only way to do marketing these days. It's easy to see why: when executed well it can build loyal audiences, create brand ambassadors, drive organic search traffic and lead to earned media coverage. However, doing Content Marketing on a global scale can quickly turn into an expensive minefield of woefully long turnaround times, cultural missteps and organizational silos. In this session, Leona will present real-life examples of global content marketing campaigns and share actionable advice on how to plan and execute them to maximize wins and drive ROI globally.