PPC ad specifications in international search engines

Different search engines around the world have different requirements when it comes to their ad copies, so it is key for digital marketers to learn these differences in order to create the best ads possible on each of them. This guide will explain practical aspects for four of the biggest international search engines: Google, Baidu, Yandex and Naver. From reading this guide, you will learn:

  • what content you are allowed to advertise
  • character limits
  • editorial guidelines
  • ad extensions

Whether you are just getting started with international PPC or if you want to improve your existing efforts, this guide is a must for any company wanting to ensure they are creating the best, search engine-compliant ad copies possible on Google, Baidu, Yandex or Naver.