Link acquisition with global content campaigns

In this video recording from International Search Summit London 2019, James provides actionable insights into how you can execute content campaigns which earn links from top-tier publishers in multiple markets, showcasing how a change in the way you approach ideation, content formats and outreach can offer exciting stories to journalists across the world and allow you to scale up link acquisition on a global scale. He shares examples of campaigns which have delivered hundreds of editorial links across multiple markets by following a simple but effective process and showcases the impact which these had upon search visibility.