Keywords and content for global SEO

Two of the fundamentals of international search success are keywords and content localisation. Get these right and you'll be well on the way to success, get them wrong and all your time and money will most likely be wasted. In this video recording from International Search Summit London 2019, David shares some tips and advice for creating strong keyword and content strategies across multiple markets, using examples to illustrate the horrors that can await if you don't.