Increasingly, businesses look beyond their own borders to drive growth and expand their customer base. For some, the choice of markets and channels is clear, whilst for others it is challenging to determine where and how to focus resources and budgets.
These slides from a webinar from April 2021 utilise data compiled in the Webcertain search and social report 2021 to explore the digital landscape of countries around the world, highlighting opportunities for businesses to harness trends, get a head start in developing markets and engage with local customers.
These slides also cover which factors to consider when choosing target markets and how to launch an online presence in new territories.
From reading these slides, you will learn: