Insights into the Russian market and Yandex

This is a recording of a talk given at the International Search Summit Boston 2019. Russia has long been an interesting market for international businesses. The unique search platforms and social networks in the country allow for very detailed targeting, but there are several things to consider when targeting the Russian market. Tatiana looks at the Russian online landscape and Yandex as the gateway to Russia. She also discusses the current trends, how Russia differs from other markets digitally and how businesses can successfully grow their brand in this region.