International businesses are increasingly realising the potential of Eastern European countries as target markets. If you want to reach these markets, it is advised that you target them in their native languages. This guide looks at the complexities of the Slavic languages and how these relate to advertising on the Russian search engine, Yandex. From reading this guide, you will learn:
Whether you are just getting started with targeting Slavic markets or if you want to improve your existing efforts, this guide is a must for any company wanting to expand into an Eastern European country that uses a Slavic language.