How to work with micro-influencers in B2B marketing

There is a common misconception that influencer marketing only works for B2C brands. However, B2B brands can also greatly benefit from influencer marketing, and partnering with the right influencer can really boost a business' brand awareness, engagement and sales. This guide will explore how B2B companies can work with micro-influencers as part of their digital marketing strategy. From reading this guide, you will learn:

  • why you should work with micro-influencers
  • how to manage your relationships with micro-influencers
  • the payment and reward options you should offer micro-influencers
  • how to scale your influencer marketing efforts internationally

Whether you are just getting started with influencer marketing or if you want to improve your existing efforts, this guide is a must for any B2B business wanting to start working with micro-influencers and take advantage of the benefits they offer.