How to use market discovery intelligence

Global growth is the goal for many, if not most, businesses. Yet, for many, it is not achievable to target growth in all markets, at the same time. And even if it is, those markets will all have different nuances, requirements and online behaviours, meaning that a different approach will be needed.

Whether you are trying to determine which markets to focus on, or how to more effectively drive growth in those already identified, market research plays a pivotal role.

In these slides from a webinar from May 2022, we explore the role of market discovery intelligence in informing digital marketing strategy, to ensure your campaigns and content resonate with your target audience, stand out from the competition and drive bottom-line results for your business.

From reading these slides, you will learn:

  • Why market discovery research is so important
  • When to invest in a research project and what it can include
  • How to plan the scope and objectives to ensure relevancy and value
  • How to analyse and use the results to make strategic decisions
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