How to use dynamic keyword insertion on Google & Yandex

Successful search engine advertising campaigns are those that capture the searcher's attention by providing ad content which is highly relevant to what they are searching for. It is therefore important for digital marketers to match the text of their ad copies with what their prospective customers are typing in the search box. One way you can do this is by using dynamic keyword insertion, which can be found in most of the global search engines. From reading this guide, you will learn:

  • what dynamic keyword insertion is
  • how dynamic keyword insertion works on Google and Yandex
  • what benefits dynamic keyword insertion brings
  • what common mistakes you should avoid in order to be successful

Whether you are just getting started with international PPC or if you want to improve your existing efforts, this guide is a must for any company wanting to ensure they are using dynamic keyword insertion correctly in their international PPC campaigns.