How to use CRO to improve your website

Conversion rate optimisation (CRO) is a vital tool for any serious digital marketer's toolkit. It involves making data-driven changes to your website in order to improve your conversion rate, something which ultimately means more revenue and profit!

These slides from a webinar from April 2021 explore what CRO is and why it is so important, as well as how to tackle the challenge of doing CRO in multiple markets. You will learn an effective step-by-step method of CRO, which tools to use for which purpose, and how to implement a successful strategy.

Whether you are just getting started with CRO or if you want to improve your existing efforts, these slides are a must for anyone wanting to improve conversion rates on their international websites.

From reading these slides, you will learn:

  • what CRO is and why it is important
  • how to approach CRO for multiple markets
  • the most effective CRO tools
  • how to implement a successful international CRO strategy
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