The Arabic-speaking markets of the Middle East and North Africa are fascinating and represent a wealth of opportunities to global brands. However, understanding how to create compelling, high-quality, optimised content in Arabic can be challenging due to the unique nature of the Arabic language and culture.
These slides from a webinar from March 2021 uncover how to translate and optimise content for Arabic-speaking countries. You will learn about the complexities of the Arabic language and culture and how these impact on marketing, as well as the challenges of translation and localisation for Arabic-speaking markets. These slides explain how you can overcome these challenges to create high-quality Arabic content, providing an actionable workflow and strategy for you to follow.
Whether you are just getting started in the Arabic-speaking world or if you want to improve your existing efforts, these slides are a must for anyone wanting to improve their digital marketing in Arabic-speaking countries in the Middle East and North Africa.
From reading these slides, you will learn: