How to succeed online in the Middle East

The Middle Eastern market is fascinating and represents a wealth of opportunities to global brands. However, understanding how to develop an action plan for launching in the Middle East can be challenging due to its unique digital landscape, culture and diverse audience.

In these slides from a webinar from November 2020, we will uncover the current digital landscape in the Middle East, as well as its dominant search engines and how to adapt your digital marketing strategy for optimum results. We will also share insights on the complexities of the local culture and language and what this means in terms of digital marketing for global brands.

Whether you are just getting started in the region or if you want to improve your existing efforts, these slides are a must for anyone wanting to improve their digital marketing in the Middle East.

From reading these slides, you will learn:

  • the current digital landscape in the Middle East – particularly the United Arab Emirates, Saudi Arabia, Qatar and Oman
  • the complexities of language and culture and their impact on marketing
  • consumer insights for the Middle Eastern market
  • how to develop an action plan for launching in the Middle East
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