How to succeed online in South Korea

South Korea continues to be an attractive market for international businesses. One of the most digitally-connected countries in the world, it has an engaged online population ready to buy from outside its borders.

Yet in order to effectively connect with a South Korean audience, it is essential to understand the nuances of the market and language, the unique digital landscape in the country and develop a strategy tailored to South Korean culture and online preferences.

These slides from a webinar from July 2020 will provide an introduction to the South Korean online market, and provide actionable insights into what to consider when launching a digital presence in South Korea and how to do so successfully.

From reading these slides, you will learn:

  • the current digital landscape in South Korea
  • the impact of the South Korean language and culture in marketing
  • consumer insights for the South Korean market
  • how to develop an action plan for launching in South Korea
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