South Korea continues to be an attractive market for international businesses. One of the most digitally-connected countries in the world, it has an engaged online population ready to buy from outside its borders.
Yet in order to effectively connect with a South Korean audience, it is essential to understand the nuances of the market and language, the unique digital landscape in the country and develop a strategy tailored to South Korean culture and online preferences.
These slides from a webinar from July 2020 will provide an introduction to the South Korean online market, and provide actionable insights into what to consider when launching a digital presence in South Korea and how to do so successfully.
From reading these slides, you will learn: