How to succeed online in Russia

Russia continues to be an attractive market for international businesses. The largest internet market in Europe, it still has room for growth but has an engaged online population ready to buy from outside its borders.

Yet to effectively connect with a Russian audience, it is essential to understand the nuances of the market and language, the unique digital landscape in the country and develop a strategy tailored to Russian culture and online preferences.

These slides from a webinar from May 2020 are designed to give an introduction to the Russian online market, and provide actionable insights into what to consider when launching a digital presence in Russia and how to do so successfully.

From reading these slides, you will learn:

  • the current digital landscape in Russia
  • the impact of the Russian language and culture in marketing
  • consumer insights for the Russian market
  • how to develop an action plan for launching in Russia
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