How to succeed online in China

It is widely recognised that China is a huge market, with huge opportunities for international businesses prepared to invest in the country and its netizens. However, to reap the rewards that China has to offer, it is essential to understand the nuances of the market and language, the complex and unique digital landscape in the country and develop a strategy tailored to the Chinese audiences you hope to reach. These slides from a webinar from March 2020 offer an introduction to the Chinese online market, and provide actionable insights into what to consider when launching a digital presence in China, and how to do so successfully.