How to run effective search campaigns in China

China is a lucrative marketplace for business and one which many more international businesses are tapping into each year. If you are interested in starting or growing your business in China, then there are a number of things you need to know about, not least of all Baidu. The platform is a predominant search engine in the Chinese market for both organic and paid search and has over a billion active mobile users.

In these slides from a webinar presented in April 2020, we outline the key opportunities for growing your business with Baidu, provide actionable insights into how Baidu SEO works and why is it essential, and uncover the unique digital advertising options on Baidu for global brands.

X