How to increase rankings with answer box optimisation

In many countries and languages, finding featured snippets and answer boxes is still quite rare – but there are big opportunities to be had. In these slides from BrightonSEO in September 2019, Zanna uses examples from a recent case study to demonstrate how optimising for these positions can have a positive impact on the rankings and click-through rates of non-branded keywords in markets like Germany and Italy, as well as give you a competitive edge in the future.