How to increase leads from your international website

If your business is targeting customers overseas, then it is vital that your website is optimised for international. By having a website that is adapted to the needs of your international customers, you can grow your sales, brand reputation and customer base in your export markets. This guide will look at the following six steps to internationalise your website:

  • why to internationalise
  • adapt to the local language and culture
  • target customers more effectively
  • be more visible – increase traffic and leads
  • plan early for your international content strategy
  • measure, monitor and maintain

Whether you are just getting started with international website optimisation or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve the performance of their website in order to generate more international leads.