Denis Zlobin from Yandex sits down with Justyna Wilner to address the topic of the Russian mobile market. They discuss how to develop a strong strategy on mobile, getting good conversions through mobile campaigns and how to utilise Yandex.Metrica to improve campaigns. They also cover which specific Yandex tools can help marketers target the right mobile audience.
Find out more about:
- Effective mobile strategy in Russia
- How Yandex is impacting the shape of the Russian market
- Using Metrica to see better ROI
Denis has been a part of Yandex since 2014, and is part of the Internal Sales department of the company. He has worked closely with different projects and multiple new Yandex releases.
