How to create more leads from your website

If your business is targeting customers overseas, it is vital that your website is optimised for international. By having a website that is adapted to the needs of your international customers, you can grow your sales, brand reputation and customer base in your export markets.

But how do you go about international website optimisation? In these slides from a webinar from September 2021, we answer exactly that question. Targeting international markets can be a daunting task, especially if you only have experience in your domestic market. Having a well-defined strategy is important, and these slides will provide you with a framework on which to base your efforts.

Whether you are just getting started with international website optimisation or if you want to improve your existing efforts, these slides are a must for anyone wanting to improve the performance of their website in order to generate more international leads.

From reading these slides, you will learn:

  • how international website optimisation will benefit your business
  • the importance of language and adapting your website for different cultures
  • how to target your international customers more effectively to increase overseas sales
  • how to be visible on the international web and increase traffic and overseas enquiries
  • how to create great international content that attracts overseas customers
  • how to measure, monitor and maintain good, consistent results
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