How to create a success story with a limited budget

These slides are from a presentation given at the International Search Summit Barcelona 2021. Start-ups, small businesses and even sometimes global brands can have limited marketing budgets, but that does not mean they cannot still drive organic growth internationally. In this presentation, Yagmur Simsek from Re:signal shares tips to support marketers tasked with bringing results on a small budget, including what to consider when developing an organic strategy, common SEO mistakes, and how to make the most of free resources and tools.

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