How to build better links than your competitors

Just because your competitors are using unnatural tactics to build links, does not mean that is what you should be doing. In these slides from the virtual International Search Summit London 2020, James gives an actionable insight into how you can build better links in other countries without resorting to the unnatural tactics which others are using; sharing how tactics including digital PR, positioning yourselves as a resource and link reclamation can see you land a huge competitive advantage and why the impact of such links is often far greater than you would expect to see in the UK or US.