How language can make or break global online success

Language is always a consideration for global websites or international campaigns, but that does not mean it is always used effectively – or correctly. In these slides from the virtual International Search Summit London 2020, Andy highlights some common mistakes made by global brands when it comes to language usage and implementation and gives tips for ensuring that the language you use does not alienate your audience and cost conversions. He also shares a checklist to enable you to self-audit your language content and assure quality and relevance across all communications.

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