Google is your new homepage and it's very geo-sensitive

Your brand, and how it appears in search results, can have a huge impact for your business as a whole. In these slides from the virtual International Search Summit London 2020, Jason explains why businesses need to pay attention to their brand SERPs in 2020 and, using proprietary data collected across multiple countries, demonstrates how these can vary drastically by market. The slides also share tips and advice for how to improve and manage how your brand is represented across all your target markets and why it is worth the investment.

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