Creating on-brand, localised content for each market is key to ensuring your global website and campaigns resonate with their target audience and achieve their goals.
Any company operating globally should be using style guides and glossaries to guarantee consistency across all communications, making it easier for your intended audience to engage with your message and connect with your brand.
However, in reality, many businesses skip these steps and miss out on the benefits they can bring.
These slides from a webinar in June 2020 go deeper into the benefits and walk you through creating glossaries and style guides to achieve more efficient, better quality translations across all markets and media.
From from reading these slides, you will learn: