A customer journey map is a visual narration that helps you understand your customers/users and how they behave in relation to your brand/products/services at every interaction stage. It contains your customers' core needs, pain points, desires and touchpoints.
Typically, there are six stages, but often marketers are unaware of them. Therefore, there is often a discrepancy between what customers actually experience at each one of these stages and how the companies target them via their digital marketing tactics.
In these slides from a webinar from October 2022, we explain in detail what a customer journey map is, as well as when is the right moment in your digital marketing plan to carry it out. You will also learn how customer journey mapping is conducted and the advantages of creating a customer journey map for your company.
From reading these slides, you will learn: