Cultural dimensions and global digital marketing

We know that content and website look and feel need to be adapted for local markets. But why is this so? Are there broad frameworks we can construct and apply to our digital marketing from website to keyword localisation? In these slides from the virtual International Search Summit London 2020, Brian uses Hofstede's work on cultural dimensions to provide a foundation for some practical but balanced approaches and dos and don'ts for your global marketing efforts.

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