Cross-cultural digital PR strategies

These slides are from a presentation given at the International Search Summit Barcelona 2022. In these slides, Laura D'amato from Verve Search explains how to obtain links in top-tier publications on an international scale for SEO purposes. She shares her experience on how, with her team, they work in more than ten countries on an almost daily basis. Learn how they produce content that travels, how they reach out to journalists to get the best links all around the world and how to adapt culturally to different countries. Laura includes examples of what worked and what did not, and shares key takeaways and what is the best approach when you start building links in a new market.