China: Opportunities in B2B on WeChat

The Chinese market is growing in interest for many international businesses, but many of the case studies shared focus on B2C products and sectors like fashion and beauty. But there is just as big an opportunity for B2B brands to see success in that market. In these slides from BrightonSEO in September 2019, Anna highlights the opportunities and explains how to make the most of them – with a specific focus on WeChat and how the Chinese super app can be an effective channel for B2B brands.