Centralising search

These slides are from a talk given at the International Search Summit: Global Virtual Edition 2022. In these slides, Kevin Bonnesen from IBM will explain how IBM solved a challenge of multiple paid search executions by applying a simplified and centralised approach to paid search. This strategy was led by both SEM and SEO professionals across the globe to improve paid search efficiencies by operating audience-first to deliver a best-in-class search experience.

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