If your business is targeting China, then be aware that social media needs to be part of your Chinese digital marketing strategy. However, the Chinese social media landscape is very different from anywhere else in the world, which can make it a challenge for international businesses not familiar with the local social platforms.
In these slides from a webinar from December 2021, we explore the five biggest social media platforms that your brand should be aware of, along with their customer touchpoints. You will learn which platforms are most suitable for different types of businesses, as well as actionable insights into how to get the most out of your social media marketing efforts in China.
Whether you are just getting started in the country or if you want to improve your existing efforts, these slides are a must for anyone wanting to improve their social media marketing in China.
From reading these slides, you will learn: