A guide to technical SEO on Baidu

When you are targeting China, it is vital that you focus your SEO efforts on the country's most popular search engine: Baidu. However, Baidu SEO can be daunting if you are unfamiliar with the search engine, as it is very different from doing SEO on Google. Never fear, this guide provides a top-level overview into how Baidu treats different technical SEO factors. From reading this guide, you will learn which functions you can use in Baidu Webmaster Tools to track and improve your website's performance. From reading this guide, you will learn about:

  • website submission and verification on Baidu
  • indexation on Baidu
  • crawling on Baidu
  • robots.txt on Baidu
  • sitemaps on Baidu
  • response status codes on Baidu
  • hreflang annotations on Baidu
  • canonical tags on Baidu
  • URL structure on Baidu
  • implementing HTTPS on Baidu
  • structured data on Baidu
  • optimising website speed in China
  • JavaScript on Baidu
  • optimising your website for mobile devices on Baidu

Whether you are just getting started with technical SEO on Baidu or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve the performance of their Chinese website in Baidu's organic search results.