When you are targeting China, it is vital that you focus your SEO efforts on the country's most popular search engine: Baidu. However, Baidu SEO can be daunting if you are unfamiliar with the search engine, as it is very different from doing SEO on Google. Never fear, this guide provides a top-level overview into how Baidu treats different technical SEO factors. From reading this guide, you will learn which functions you can use in Baidu Webmaster Tools to track and improve your website's performance. From reading this guide, you will learn about:
Whether you are just getting started with technical SEO on Baidu or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve the performance of their Chinese website in Baidu's organic search results.