A guide to social listening for international marketers

Social listening offers businesses the opportunity to understand the needs of their audience by listening to conversations happening online around their industry. Conducting social listening can be a great starting point for global brands engaging in international digital marketing, but it needs to be done right. This guide will explain how international marketers should go about social listening. From reading this guide, you will learn:

  • how to set up social listening
  • 11 tips for successful social listening
  • some of the most popular social listening platforms
  • key metrics for success
  • how to integrate social listening insights into a successful marketing strategy

Whether you are just getting started with social listening or if you want to improve your existing efforts, this guide is a must for any brand wanting to successfully utilise the insights gained through social listening to create a successful marketing strategy.