A guide to international multichannel marketing

Multichannel marketing is essential in today's multichannel world. With consumers' attention constantly jumping from one channel to another, it has become necessary for marketers to join them on this merry dance across multiple platforms. By embracing multichannel marketing, you enable yourself to be present across all the different places where your customers love to go as they flit about the internet. This increases the number of times customers see your brand and are exposed to your marketing – and ultimately, this should lead to increased conversions. In this guide, we will look at how to go about international multichannel marketing. From reading this guide, you will learn:

  • what multichannel marketing is and why it is important
  • how to leverage “big rock” content for multichannel campaigns
  • channel 1: your website
  • channel 2: PPC
  • channel 3: social media
  • channel 4: email marketing
  • channel 5: mobile marketing
  • channel 6: offline marketing

All of these sections have the international aspect in mind, providing advice and best practice for how to do all this when targeting international markets. Whether you are just getting started with multichannel marketing or if you want to improve your existing efforts, this guide is a must for any business wanting to harness the power of multichannel marketing to reach customers and drive sales internationally.