Winston Churchill once famously described Russia as “a riddle wrapped in a mystery inside an enigma”. He may have been onto something, as all these years later, the Russian internet landscape is unlike anything you have ever seen before. The country has its own search engines, social media platforms and cultural quirks that make digital marketing in Russia a unique challenge. However, if you are ready to put the work in, this promising country with its huge population can offer you a lot in return. This guide will look at the key things to be aware of when targeting the Russian market, providing tips and best practice to help you unravel this most fascinating of enigmas. From reading this guide, you will learn:
Whether you are just getting started with digital marketing in Russia or if you want to improve your existing efforts, this guide is a must for any business wanting to succeed in the growing Russian market.