A guide to digital marketing in Russia

The Russian online market is large and still developing, making it very attractive to businesses wanting to expand internationally. This guide will explore how best to approach digital marketing in Russia. From reading this guide, you will learn about:

  • the current digital landscape in the country, including internet penetration rates
  • the typical Russian internet user, including their gender, age and online activities
  • device usage breakdowns and internet speeds in Russia
  • search engine marketing in Russia
  • how to localise your website for Russia
  • social media marketing in Russia
  • the local culture and language in Russia
  • e-commerce in Russia

Whether you are just getting started in the country or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in Russia.