Winston Churchill once famously described Russia as “a riddle wrapped in a mystery inside an enigma”. He may have been onto something, as all these years later, the Russian internet landscape is unlike anything you have ever seen before. The country has its own search engines, social media platforms and cultural quirks that make digital marketing in Russia a unique challenge. However, if you are ready to put the work in, this promising country with its huge population can offer you a lot in return. This guide will look at the key things to be aware of when targeting the Russian market, providing tips and best practice to help you unravel this most fascinating of enigmas. From reading this guide, you will learn:
- the size of the Russian internet population, and the most popular devices used to access the internet
- the most popular search engines in Russia that you should focus your SEO and PPC efforts on
- the most popular social networks in Russia that you should focus your social media marketing efforts on
- the Russian e-commerce market, including the most popular payment methods and delivery methods
- local Russian insights to ensure your business has the best possible chance at success
- key things about the Russian language and culture that you should be aware of when localising your content
Whether you are just getting started with digital marketing in Russia or if you want to improve your existing efforts, this guide is a must for any business wanting to succeed in the growing Russian market.
