YouTube Facilitates Better International Video Reach

The Latest Insights from International Online Marketing

YouTube has introduced several new options to allow users to translate their videos into different languages. The new tools will allow video titles, descriptions and subtitles to be translated, aiding content discovery to international audiences who otherwise would not find content due to language barriers. Users can either do the translation themselves, get a Google-approved vendor to do the translation for them, or do it through crowdsourcing. With the crowdsourcing option, YouTube would display multiple answers to help select the most accurate translations and improve translation quality over time. With over 60% of video views typically coming from outside a video's country of origin, the international appeal of video content is clear, and YouTube hopes that by providing translations it will help increase international discovery and viewership even further. 

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