Yandex Looks To Latin America For Mobile Growth

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The Russian search giant Yandex has released a smartphone launcher aimed at Android smartphones in Latin America. The launcher, or smartphone interface, recommends new apps based on a user’s existing apps, allows users to group apps by icon colour and Google Play category, and has a Quick Access screen which groups together the user’s most frequently used apps and contacts. The launcher is aimed at low-end smartphones, and takes up just 6.5MB of space. Yandex hopes to monetise on the launcher by linking it to its advertising platform. The launcher is expected to be released in the US, Russia and Europe once it has made any adjustments based on feedback received from its Latin American users. Yandex is most well-known for its search engine of the same name, which is the most popular search engine in Russia with a market share of around 60%. 

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