Why SEO and PPC Are Better Together

Description

In many businesses, SEO and PPC are two separate entities; performing different functions, working to different KPIs and managed by siloed teams. However, the benefits and advantages of integrating the two, sharing learnings and strategies are vast and many businesses are seeing the value in doing so. Pilar Navarro from SAP shares real results from adopting such an approach and insights gained from the process, in a B2B context.

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