Why Russian Ex-Pat Internet Users Prefer Yandex

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It is typical to plan international search marketing activity by country, and tailor campaigns around user preferences and behaviours in a particular market. This is particularly true when determining which search engines to focus on and invest in. But what about those many internet users who no longer live in their native countries? Do they conform to the norms of their new homeland or remain true to their habits of old? Yandex is well-recognised as the most popular search engine in Russia -- but how does it fair amongst the 27 million Russians who have moved beyond their native borders? We speak to Zanna Pupele, a native Russian digital marketer who will enlighten us about the search preferences of Russians around the world.

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