There has never been a greater need for marketers to get creative, get innovative and stand out from the crowd. Geoff Colon discusses how he believes businesses need to adapt and evolve their marketing strategies to tap in to customer needs and wants, attract attention and engage with their audiences effectively. He also talks about why he’s excited by Microsoft’s acquisition of LinkedIn.
Geoff Colon is a Communications Designer at Microsoft, where he is responsible for leading a team of marketers who drive adoption of Microsoft search advertising products. The role combines social media marketing, content marketing and product development. Geoff has also recently published a book called Disruptive Marketing.