The Latest Insights from International Online Marketing
Research from SingPost has found that despite the increasing popularity of online shopping in Indonesia, ecommerce still only accounts for 0.5% of retail sales in the country, and only 8% of internet users engage in ecommerce.
It investigated the reason why so many internet users were staying away from online shopping and found that a lack of trust in ecommerce websites was a key concern.
Fear of online fraud was found in a staggering 60% of respondents.
Slow internet speeds also put a lot of Indonesians off visiting ecommerce websites.