China is such a popular and attractive market that the question can be asked if you’re not there already, is it too late to succeed? We talk to Mark about how the Chinese market is developing and where new businesses can still succeed. We discuss where you can go wrong, what is the best way to attract customers and where new opportunities lie.
Mark Millar is an author and specialist on doing business in Asia. He works as a freelance advisor to companies thinking of entering the Asian market, and has particular expertise in the logistics and supply chain landscapes. Mark is a regular speaker at conferences and also gives guest lectures at various universities around the world.