In this interview, Bill Hunt from Back Azimuth Consulting discusses international search marketing and what makes it different from non-international search marketing.
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Formerly a soldier in the US Marine Corps for 10 years, Bill Hunt now works as the President of Back Azimuth Consulting. Currently working with clients to assist with using their own search and social data, Bill helps them to then use this information to drive sales. He is also a published best-selling author with his book “Search Engine Marketing, Inc.”, and travels around the world speaking in around 20 countries per year about search and optimisation.