What The Hell Is Content?

SEO expert Gianluca Fiorelli explains where people go right, and wrong, with content.

See What Good Content Can Do For You

This might sound like an odd question – we all know what content is, right? SEO Consultant Gianluca Fiorelli explains his theory that too many marketers focus on content formats rather than the message they are trying to portray and the consequences that can have on the success of content marketing campaigns.

After 13 years working with the web, Gianluca Fiorelli is now an SEO Consultant. Considered an expert in search, content and social media marketing, he currently works with Moz. Using his vast experience, Gianluca provides his experience and understanding in order to help the Moz community in a range of subjects.

Search Out The Latest Content In Our Global Digital Marketing Vault, Now

Webcertain.TV speaks to experts, like Gianluca, in every digital marketing domain including content and many more. With Catch-up TV you can search for any area you wish, and view the programmes broadcast on the Webcertain.TV channel.
Select Country

Individual BASIC

Free

Tools,Webcertain Events
Not Available
Benchmarks,Lists
5 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Quizzes,eLearning,eLearning Course
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
10 per month
E-Book
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Tools,Webcertain Events
10 per month
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
E-Book
5 per month
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Tools,Webcertain Events
Unlimited
Benchmarks,Lists
Unlimited
Access to Customised courses and Examinations.
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Video Briefings,Catch Up TV
Unlimited
E-Book
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
Tools,Webcertain Events
10 per month
Benchmarks,Lists
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Quizzes,eLearning,eLearning Course
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Video Briefings,Catch Up TV
Unlimited
E-Book
5 per month
Subscribe