More and more people are using mobile just as much, if not more, to use the web. This presents new challenges to search engines and e-commerce shops alike when it comes to paid search ads and shopping ads. So, whilst Google has changed their layout and look to optimise cross-device user experience, we talk to the Head of Paid Media at Groove, Jim Banks, about what these changes might mean to a business’s marketing strategy in the present and in the future.
Currently working as Director of Paid Media at Groove, Jim Banks helps clients with their biddable media campaigns and their advertising on PPC platforms such as Google Adwords and Bing. After he founded his own Paid Search agency, he worked on over 1,000 sites for businesses all around the world before moving to CheapFlights.com to head their PPC division. Now speaking at industry events all around the world, Jim is the man to go to for marketing expertise.