What Online Shoppers Care About In Asia Pacific

The Latest Insights from International Online Marketing

Research by Visa has revealed differing ecommerce concerns across the Asia Pacific region. The study found that in more developed ecommerce markets, such as Japan, New Zealand and South Korea, online shoppers are much more concerned about product quality than online payment security. In contrast, in less developed ecommerce markets, such as Thailand, Vietnam and Malaysia, users are equally concerned about product quality and payment security. A spokesperson from Visa explained these results, saying: “As familiarity with ecommerce grows in the region, we are seeing payment security concerns diminish, especially as payment security innovations and protections continue to evolve to meet consumer needs. In a sense, the more people shop online, the more comfortable they are, leading to more online shopping.” Across the whole region, around 70% said that product quality was a key factor when deciding whether to buy a product online, with around 60% saying payment security was a major concern. 

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