The Latest Insights from International Online Marketing
Research by Linio has revealed what kind of items Latin American women are most likely to buy online.
The study found regional differences in both the kinds of products bought and the age of the average online shopper.
In Ecuador, Argentina and Mexico, technology products were bought more often than any other product category. This trend was strongest in Ecuador, where 56% of all items bought from ecommerce sites were tech items.
In Chile and Colombia, in contrast, health and beauty products were the most popular product category.
In Peru, accessories were the product type most likely to be bought online.
When looking at the age of female online shoppers, Peru had the youngest demographic, with two-thirds being aged 34 and under.
On the other end of the spectrum, however, 18 to 34 year olds accounted for less than half of Argentina’s female ecommerce population.