The business climate is very different in general. But the major problem and issue is the conservatism of the residents of the regions, and lack of trust in online transactions. However, it's gradually moving towards being more normal. They are using social networks, and topping up mobiles. And some are starting to buy some flights and train tickets and paying the bills and so on. So brand reputation and trust in the companies providing the services and goods online, that needs a lot of attention. I think that if anything could be done to build up trust, something like providing free samples, to help to prove the safety of the potential future purchase, and the quality of the communication using the digital interface, it should be done.